Notes, questions and discoveries
A space to explore technology, games, AI, search, data, travel, psychology and the connections between them. Practical guides, research and reflections shaped by curiosity and context.
The reading room
Browse in your preferred language, or explore every available edition. Versions of the same article stay together.
Culture & Society · English
Gambling addiction was documented in Brazil before legalisation. Explore what the studies show and which safeguards effective regulation can provide.
Read the article
Search & Content · English
Learn how generative engine optimisation (GEO) works, how it differs from SEO, and how to improve and measure AI search visibility for your business.
Read the articleFollow an interest
Start with what is published today.
A note on the writing
Some posts stand on their own in one language. Others have adapted editions, with examples, sources and market context chosen for their readers. A guide, an analysis and a personal reflection need different approaches; each should make its purpose clear.
Behind the blog
I’m Karla, a multilingual writer, researcher and digital professional. My work spans content, localisation, data and web projects. This blog gives me room to follow questions beyond a professional brief and share what I learn.