Career Overview

Two focused resumes,one professional background

Choose the resume that fits the role. My background combines international editorial work, search and AI evaluation, risk operations and practical data projects, with research, quality and clear communication running through both profiles.

View content profile Download content resume (PDF)

View data profile Download data resume (PDF)

Two professional directionsExplore a profile ↗

Shared foundationOne career historyResearch · Context · Quality

Profile 01 → Content, SEO &Localisation

Editorial operations
International markets
Publishing systems

Profile 02 → Data Analytics& BI

Data quality
Business analysis
Clear decisions

Same background · Different emphasis

Quick Comparison

Compare the two profiles

Each resume brings the experience, tools and evidence most relevant to its field into focus.

Comparison of Karla Ruiz de Matos’s content, SEO and localisation profile with her data analytics and BI profile.
Decision point	Content, SEO & Localisation	Data Analytics & BI
Best fit	SEO content, editing, proofreading, translation, localisation and editorial operations.	Data analysis, BI reporting, data quality and search or AI evaluation.
Evidence	10+ years of international editorial work, samples in five languages, verifiable publications and multilingual projects.	Professional evaluation and risk experience, SQL and BI projects, and a BSc (Hons) in Data Science and Artificial Intelligence in progress at IIT Guwahati.
Core practice	Search research, content planning, writing, editorial QA and CMS publishing.	Cleaning, validation, modelling, visualisation and business interpretation.
Working tools	WordPress, Ahrefs, Semrush, SurferSEO and Google Search Console.	SQL, BigQuery, Power BI, Looker and Excel.

Content, SEO & Localisation

Best fit: SEO content, editing, proofreading, translation, localisation and editorial operations.
Evidence: 10+ years of international editorial work, samples in five languages, verifiable publications and multilingual projects.
Core practice: Search research, content planning, writing, editorial QA and CMS publishing.
Working tools: WordPress, Ahrefs, Semrush, SurferSEO and Google Search Console.

Data Analytics & BI

Best fit: Data analysis, BI reporting, data quality and search or AI evaluation.
Evidence: Professional evaluation and risk experience, SQL and BI projects, and a BSc (Hons) in Data Science and Artificial Intelligence in progress at IIT Guwahati.
Core practice: Cleaning, validation, modelling, visualisation and business interpretation.
Working tools: SQL, BigQuery, Power BI, Looker and Excel.

Professional Foundation

A shared professional foundation

Editorial, evaluation and technical work share the same discipline: understand the question, test the evidence and deliver a clear, usable result.

QUESTION

Research before output

I define the problem, question assumptions and inspect sources or records before choosing an approach.

CONTEXT

International judgement

Audience, market and commercial context shape how I interpret information and communicate it.

STANDARD

Quality by design

I check facts, language and data quality, keeping assumptions and decisions clear.

DELIVERY

Practical implementation

I turn the reasoning into useful pages, reports and dashboards through CMS, web and data tools.

Selected Evidence

Explore the evidence

Explore the work behind each profile, from documented projects and language samples to education and ongoing development.

Projects

Contact

Looking for a content or data professional?

Get in touch about a role or project in content, SEO, localisation, data analysis or quality evaluation.

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